Mahindra has launched two new electric SUVs, the BE 6E and XEV 9E, priced at Rs 18.9 lakh and Rs 21.9 lakh, respectively, featuring battery packs of 59 kWh and 79 kWh with a claimed range of over 500 km. The company aims for 30% of its Passenger Vehicle sales to come from electric models by 2027, positioning itself against Tata Motors, which currently holds a 65% market share in India's EV sector. Tata's sales have been affected by the expiration of certain subsidies, despite strong consumer interest in its diverse EV lineup.